重新设计外贸网站的12大理由

重新设计您的网站有很多原因,其中一些比其他网站更具吸引力。但是,重新设计您的网站可能是您在业务中考虑的最后一件事。但是,了解并确认您的网站在您的客户获取工作中所起的关键作用以及它对销售和收入的总体影响非常重要。为了使营销有效,与潜在客户的每个接触点必须保持一致。这包括您的网站,这是您最重要的销售人员之一。这就是为什么在考虑重新设计网站时,您应该考虑以下12个理由来重新设计您的网站,这是您的主要店面和领导代工作的关键参与者

1.您的网站令您感到尴尬
如果您因为害怕您的潜在客户可能会想到的而不愿透露您的网站地址,那么可能是时候考虑重新设计网站了。我在网络活动中遇到了许多企业主,他们根本不希望任何人访问他们的网站,因为他们很尴尬。他们知道他们需要重新设计,他们正计划绕过它,他们还没有。一个糟糕的网站可能会对你的业务造成太大的伤害,而不是因为它给你的公司带来的感觉。

2.您的网站不再准确反映您的品牌。
要认真对待并被视为专业,可靠的企业,对您的网站来说,描绘一个能够准确代表您公司的强大品牌形象并抓住您品牌的精髓极为重要。更强大的品牌形象能够吸引小企业和企业家,使他们在更大的竞争对手中脱颖而出,从而平衡竞争环境。

3.与新的设计趋势相比,您的网站已经过时。
随着设计趋势每隔几年发生变化,与拥有最新设计趋势的网站的竞争对手相比,两三年的网站很容易显得过时。最新的设计趋势现在要求采用扁平设计,利用简单的二维图案,干净,现代的外观,适合移动界面和桌面。它需要一种简单,简约的设计方法,这已经被许多公司所接受,包括微软,苹果,星巴克等。随着移动应用程序的出现以克服桌面使用,复杂的设计和大图像,使访问者更难以浏览你的网页。平面设计使其更容易。

4. 您的网站没有响应。
响应式设计使网站易于适应任何移动设备的屏幕尺寸。如果您发现大部分网站访问者来自移动设备,那么在审核您的分析时,就需要进行响应式设计。您的网站访问者可能正在使用不同的移动设备,如iPad,iPhone,平板电脑,Samsung Note等。响应式设计使访问者可以轻松浏览所有这些独特设备,从而提供出色的用户体验。此外,Google现在正在通过新的移动友好测试告诉搜索者您的网站是否适合移动设备。这将不可避免地影响您的可信度,点击率,潜在客户生成和销售。

你正在失去移动访问者。
如果您的网站不是移动设备友好且您的大部分访问者来自移动设备,那么您可能会失去访问者并且跳出率高于平时。这无疑会直接影响您的底线,因为它会花费您宝贵的潜在客户。有效的网站重新设计将解决此问题,并帮助您降低跳出率并增加转化次数。

6.您的网站未反映您的功能和产品的扩展。
如果您提供的服务列表已经增长,并且您的旧网站没有反映您现在提供的全套服务,这可能会导致客户到其他地方获取您提供的服务,因为他们不知道您提供的服务那个服务。通过重新设计您的网站,您可以扩展您的服务列表,以包括您提供的所有服务,以便每个访客和客户都知道您提供的一切。

7.您的网站未针对搜索引擎进行优化
也许您的网站是使用模板构建的,或者您的网址是动态的。网站重新设计可以帮助您改善您的网站架构,使其更加SEO友好。通过利用更先进的内容管理系统,网站重新设计可以帮助您改善编码并使您的网站整体更加SEO友好利用自定义页面网址,H1,H2,H3标签,页面标题和Alt标签,为您提供更大的灵活性和使您的网站更容易优化。

8.您的网站目前不支持内容营销策略。
实施内容营销作为营销策略的一部分可以帮助您建立信任,建立信誉并增加流量和潜在客户。如果您计划实施内容策略并且当前的网站架构并未考虑内容策略,那么重新设计网站可以使访问者更容易找到您的内容,从而培养领导数据库并实施营销自动化。新网站将帮助您建立更好的基础,让您走上正确的成功内容营销之路。

9.您的网站建立在过时的技术基础之上。
也许您的网站仍然内置在闪存中,搜索引擎很难在移动设备上阅读和访问,或者您的网站运行在多年未更新的插件上。使用最新技术和插件更新您的网站将有助于您的网站更好地运作并提高效率,为访问者提供更好的用户体验。

10.您希望更好地控制更新您的网站。
更好地控制管理和更新您的网站意味着您可以更快地部署营销活动,因为您不必等待某人为您进行更改。拥有此功能可让您测试更多目标网页,并以更快的速度确定哪些内容和哪些内容不适合您,从而帮助您更快地查看结果。

11.您希望改善网站潜在客户的生成。
通过正确的号召性用语精简的新设计使您可以更好地优化您的网站以生成潜在客户。在每个网站页面上实施号召性用语,包括在您的博客上,以便您充分利用每个机会将访问者转化为潜在客户,这将极大地提高您的收益。

12.提高您的网站安全性。
也许我们这个时代最关心的问题之一是网络安全,小型企业和企业家就像大型企业一样容易遭受网站黑客攻击和病毒攻击。如果您的网站是在几年前构建的,并且自那时以来一直没有更新,那么您将面临恶意软件和黑客攻击的风险。

我希望您能找到重新设计网站的 12个  理由。当您的网站开展工作并为您带来业务时,您很容易自满,但最大化您拥有的机会也很重要。良好的营销意味着持续改进,以增加销售,最大化您的投资回报,并降低您的每次收购成本。

There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. For marketing to be effective, every touch point with a prospective customer must be in alignment. That includes your website which is one of your most important salespeople. That’s why when considering a website redesign, which is your main storefront and a key player in your lead generation efforts, you should consider the following 12 reasons to redesign your website

1. You are embarrassed by your website
If you are embarrassed to give out your website address because you are afraid of what your prospects might think of it, it may be time to consider a website redesign. I come across many business owners at networking events who simply don’t want anyone to visit their website because they are embarrassed. They know that they need a redesign and they are planning to get around to it, they just haven’t yet. A bad website can hurt your business far more than not having one at all, because of the perception it gives of your company.

2. Your website no longer accurately reflects your brand.
To be taken seriously and to be considered a professional, credible business, it’s extremely important for your website to portray a strong brand image that represents your company accurately and captures the essence of your brand. A stronger brand image has the ability to take small businesses and entrepreneurs and make them stand out among their larger competitors, leveling the playing field.

3. Your website is outdated compared to the new design trends.
With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two dimensional with a clean, modern look that caters to mobile interfaces as well as desktops. It takes a simple, minimalistic approach to design, which has been embraced by many companies, including Microsoft, Apple, Starbucks etc. With mobile usage on pace to overcome desktop usage, complex designs with large images, make it more difficult for visitors to browse your website. Flat design makes it easier.

4. Your website isn’t responsive.
Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design. Your website visitors may be using different mobile devices such as an iPad, iPhone, Tablet, Samsung Note etc. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices, providing a great user experience. Furthermore, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.

5. You are losing mobile visitors.
If your website is not mobile friendly and a large portion of your visitors are originating from a mobile device, you may be losing visitors and experiencing a higher bounce rate than usual. This will no doubt directly affect your bottom line, because it will cost you valuable leads. An effective website redesign will address this issue and help you reduce your bounce rate and increase conversions.

6. Your website does not reflect the expansion of your capabilities and offering.
If the list of services that you provide has grown and your old website does not reflect the full suite of services that you now provide, this can result in customers going elsewhere to get a service that you provide because they weren’t aware that you offered that service. By redesigning your website you can expand your list of services to include all of the services you provide, so that each visitor and customer is aware of everything you offer.

7. Your website is not optimized for search engines.
Perhaps your website was built utilizing a template or your urls are dynamic. A website redesign can help you improve your site architecture so that it is more SEO friendly. A website redesign can help you improve your coding and make your website as a whole more SEO friendly utilizing custom page urls, H1, H2, H3 Tags, Page Titles and Alt Tags by utilizing a more advanced Content Management System that gives you greater flexibility and makes optimizing your website easier.

8. Your website currently does not support a content marketing strategy.
Implementing content marketing as part of your marketing strategy can help you build trust, establish credibility and increase traffic and leads. If you are planning to implement a content strategy and your current website architecture wasn’t built with a content strategy in mind, a website redesign can make it easier for visitors to find your content, for you to cultivate a lead database and implement marketing automation. A new website will help you to set a better foundation to get you on the right path to successful content marketing.

9. Your website is built on outdated technology.
Perhaps your website is still built in flash which is difficult for search engines to read and difficult to access on mobile devices, or maybe your website is running on plugins that have not been updated in years. Updating your website with the latest technology and plugins will help your website to perform better and be more efficient, providing a better user experience for your visitors.

10. You want greater control over updating your website.
Having greater control over managing and updating your website means that you can deploy marketing campaigns at a faster rate because you don’t have to wait on someone to make the changes for you. Having this capability allows you to test more landing pages and ascertain what is and isn’t working for you at a faster pace, helping you to see results faster.

11. You want to improve your website lead generation.
A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including on your blog, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.

12. Improve your website security.
Perhaps one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.

I hope you find these 12  reasons to redesign your website useful. It’s easy to get complacent when your website is working and its bringing you business, but it’s also important to maximize the opportunities you have. Great marketing means continual improvement in order to increase sales, maximize your return on investment and lower your cost per acquisition.

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